https://lucindanguyen.com Lucinda Nguyen Sun, 24 May 2026 09:46:01 +0000 https://lucindanguyen.com en https://lucindanguyen.com/mc Wed, 27 Apr 2022 14:21:08 +0000 Lucinda Nguyen https://lucindanguyen.com/mc Melbourne Cinémathèque Student Project, 2021 Supervised by Warren Taylor2022 AGDA Merit Award Proposed visual identity for the 2022 season of Melbourne Cinémathèque, a not-for-profit volunteer-run film society dedicated to screening rare and significant films in their original format. This concept was inspired from old digital CRT scans one would find watching film. Drawing on nostalgia through the space-like imagery of static noise and warped reality, it calls to mind a bygone era. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/24266d77c7769f90b072d6198ffbeaa8b9193a0af6e5addcdc4d2665816ec529/6.MC_promo.gif" data-mid="140940086" border="0" src="https://freight.cargo.site/w/1000/i/24266d77c7769f90b072d6198ffbeaa8b9193a0af6e5addcdc4d2665816ec529/6.MC_promo.gif" /> https://lucindanguyen.com/lit Wed, 04 Dec 2024 00:13:14 +0000 Lucinda Nguyen https://lucindanguyen.com/lit Lost in Translation Student Project, 2023 Supervised by Adam Cruickshank2024 AGDA Merit Award Brand 2024 AGDA Merit Award Logo 2024 AGDA Finalist Award Print Lost in Translation aims to bridge the acculturation gap between a child’s beliefs and their parents’ traditions. 
It does this by creating a communal space for asian children who experience such an acculturation gap, allowing them to be heard and not feel alone. This also extends to asian parents who find it difficult expressing their love, thus translating it into different forms of affection and eliminating the feeling of weakness 
for showing emotion.Lost in Translation aims to raise awareness of the many ways love can be translated and the dangerous signs of closing up. The campaign acts as a conduit for people’s past experiences of showing love or being loved within complex relationship dynamics. Even if unsaid, something as simple as food can be translated as love. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e101a7bc57aa8f66df3496a50c3e594710a7700421a53add237d09ca6895cfad/Campaign-Hero.png" data-mid="222842060" border="0" src="https://freight.cargo.site/w/1000/i/e101a7bc57aa8f66df3496a50c3e594710a7700421a53add237d09ca6895cfad/Campaign-Hero.png" /> https://lucindanguyen.com/7E Sun, 30 Jun 2024 09:06:13 +0000 Lucinda Nguyen https://lucindanguyen.com/7E 7-Eleven&nbsp; Advertising Client Work, CHEP Network 2023—2025Various 7-Eleven work, including Brand Guidelines on the new Value Platform, as well as rolling out OOH Media, OOH Print, Socials, and In-Store prints for their campaigns. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7265dc3b696356d8f3a12525208267302db8f34698c161e412942f4ca33cf88e/FPL-mockup-horizontal-escalator.jpg" data-mid="217802956" border="0" src="https://freight.cargo.site/w/1000/i/7265dc3b696356d8f3a12525208267302db8f34698c161e412942f4ca33cf88e/FPL-mockup-horizontal-escalator.jpg" /> https://lucindanguyen.com/OW Sun, 20 Apr 2025 09:24:44 +0000 Lucinda Nguyen https://lucindanguyen.com/OW Officeworks Advertising Client Work, CHEP Network 2023—2025Various Officeworks work, including as rolling out OOH Media, OOH Print, Socials, and In-Store prints for their campaigns. <img width="5181" height="2914" width_o="5181" height_o="2914" data-src="https://freight.cargo.site/t/original/i/a22944d5b1995a94188e7a2ca5fda20f51657d11ee42f8389195d301d3c26f14/OW-BF1.jpg" data-mid="230409888" border="0" src="https://freight.cargo.site/w/1000/i/a22944d5b1995a94188e7a2ca5fda20f51657d11ee42f8389195d301d3c26f14/OW-BF1.jpg" /> https://lucindanguyen.com/bdc Wed, 27 Apr 2022 14:21:08 +0000 Lucinda Nguyen https://lucindanguyen.com/bdc boys don’t cry Student Campaign, 2021 Supervised by Warren Taylor Contact Zone studio project aiming to raise awareness of how patriarchal social norms and toxic masculinity can be harmful, not only to men, but to everyone around them. The goal of this campaign is to spark conversations about young mens’ mental health, giving them a safe space to voice their feelings, showing them they’re not alone and that it’s okay to be vulnerable. It doesn’t make them any less of a man to open up. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/735983f87513edeb4e6c23b276a485a1c27db28f26aa71a2469f9297d8b099c5/2.game_loop.gif" data-mid="141628624" border="0" src="https://freight.cargo.site/w/1000/i/735983f87513edeb4e6c23b276a485a1c27db28f26aa71a2469f9297d8b099c5/2.game_loop.gif" /> https://lucindanguyen.com/gtf Wed, 27 Apr 2022 14:21:08 +0000 Lucinda Nguyen https://lucindanguyen.com/gtf Good Things Student Project, 2021 Supervised by Maddie SymonsProposed visual event identity for the 2020 Good Things Festival, a music festival held in major cities around Australia. It features a number of international and Australian artists, from various genres including rock, metal, punk, and emo. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/245863536a4947dc118bc3f5cb66d2b20ddd02015f1c785254af990dcf3b0879/19201080GTF_StreetPosters.jpg" data-mid="140940177" border="0" src="https://freight.cargo.site/w/1000/i/245863536a4947dc118bc3f5cb66d2b20ddd02015f1c785254af990dcf3b0879/19201080GTF_StreetPosters.jpg" /> https://lucindanguyen.com/pl Thu, 28 Apr 2022 01:02:55 +0000 Lucinda Nguyen https://lucindanguyen.com/pl Pho LiemFreelance Work, 2022 Located in Preston, Pho Liem is a small Vietnamese and Chinese local family-run restaurant owned by married couple, Liem and Luyen. They wanted Pho Liem to be rebranded and&nbsp;encapsulate the restaurant identity of being more modern and simple, yet maintaining its authentic traditional Asian style. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a6d07e05dcabbc371e8eada93481dfd609dc95c91b9af09a8ed0e7b97c8b5db7/pl-mockup-bc.jpg" data-mid="227961482" border="0" src="https://freight.cargo.site/w/1000/i/a6d07e05dcabbc371e8eada93481dfd609dc95c91b9af09a8ed0e7b97c8b5db7/pl-mockup-bc.jpg" /> https://lucindanguyen.com/bh Fri, 01 Sep 2023 04:33:15 +0000 Lucinda Nguyen https://lucindanguyen.com/bh BothHandsBrand Identity, 2023 Mentored by Patrice LiemAt CHEP Network, the design team have a Mentorship Program where senior designers are paired up with junior and mid-weight designers to help grow skills and develop goals in 6 month periods. In this mentorship, BothHands&nbsp;was the byproduct of settling into the agency full-time, polishing more on the design eye, and refining branding skills. Both Hands was inspired by holding a mug of coffee to keep both hands warm and comforting. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9690cead24c2f2cd8545b8dd9214bae6c53b47f9a363db71d84d4eca6d1b4dc1/BH_Animal_Animation_16x9.gif" data-mid="189471883" border="0" src="https://freight.cargo.site/w/1000/i/9690cead24c2f2cd8545b8dd9214bae6c53b47f9a363db71d84d4eca6d1b4dc1/BH_Animal_Animation_16x9.gif" /> https://lucindanguyen.com/WEM Sun, 24 May 2026 09:46:01 +0000 Lucinda Nguyen https://lucindanguyen.com/WEM Monash University: Women in Engineering Freelance Work, 2022–2024Monash University This 80-page publication was designed for Monash University's Women in Engineering committee, a student-run group supporting female-identifying and diverse students in STEM. The guidebook serves as a bridge between students and industry, with a clear visual split between two sections—vibrant, saturated colours for the student content and more mature, deeper hues for the industry section. A floral motif runs throughout the design, symbolising femininity and growth, while the clean, accessible layout reinforces the club’s inclusive and professional values. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/417b4801f83c8e73489a4cd8fa8c6f2274b82e90e9da9091d1a90c67c36f2a02/WEM-Spread.jpg" data-mid="248682806" border="0" src="https://freight.cargo.site/w/1000/i/417b4801f83c8e73489a4cd8fa8c6f2274b82e90e9da9091d1a90c67c36f2a02/WEM-Spread.jpg" /> https://lucindanguyen.com/vision-2022 Wed, 27 Apr 2022 14:21:08 +0000 Lucinda Nguyen https://lucindanguyen.com/vision-2022 15 Minutes of Chaos Student Project, 2021Supervised by&nbsp;Tal Levin Proposed visual identity inviting guests to the State Library of Victoria exhibition for Australian punk-rock band, Primitive Calculators. Outsiders known for their aggressive guitar noises and fast drum repetitions, the visual treatments are an homage to the band’s grunge style and origin. The exhibition’s identity is designed to subtly complement Primitive Calculator’s identity, with references to their screeching sound&nbsp;– a tribute to the band’s musical journey that started with 15 minutes of chaos. <img width="4160" height="2340" width_o="4160" height_o="2340" data-src="https://freight.cargo.site/t/original/i/bd6844337b9f1885d9e59bb293eb68e5ca406a3bfbda98ea8391fdcc5cc2bbd7/column-flag-set.jpg" data-mid="140942058" border="0" src="https://freight.cargo.site/w/1000/i/bd6844337b9f1885d9e59bb293eb68e5ca406a3bfbda98ea8391fdcc5cc2bbd7/column-flag-set.jpg" />